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Product line transformation, foreign sales, and firm value: Evidence from COVID-19 pandemic governance in urban China

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  • Wang, Liangliang
  • Yu, Junli
  • Chan, Kam C.

Abstract

Using a sample of Chinese firms, we examine stock market reaction to firms that announce a change in their product lines to those related to COVID-19 management (medical masks and ventilators, among others). We find the market reacts positively to the announcements. In addition, when a firm ordinarily has a large share of export sales, the stock market reaction is more salient, indicating that export sales provide a certification effect that positively signals investors. Additional analysis on moderating effects suggest that, conditional on foreign sales, prior experience with medical product lines or less uncertainty about supply availability enhances the cumulative announcement returns (CARs), while the adverse impact of firm size on CAR magnifies.

Suggested Citation

  • Wang, Liangliang & Yu, Junli & Chan, Kam C., 2021. "Product line transformation, foreign sales, and firm value: Evidence from COVID-19 pandemic governance in urban China," Research in International Business and Finance, Elsevier, vol. 58(C).
    • Handle: RePEc:eee:riibaf:v:58:y:2021:i:c:s0275531921001082
    DOI: 10.1016/j.ribaf.2021.101487
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    Cited by:

    1. Dequan Jiang & Weiping Li & Junli Yu & Ying Zhang, 2023. "Do governmental policy interventions help urban economic recovery? Experimental evidence from China's provinces governance amid the COVID‐19 pandemic," Growth and Change, Wiley Blackwell, vol. 54(2), pages 507-528, June.

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