Neo banking: A bibliometric review of the current research trend and future scope

Due to evolving consumer expectations and behaviour, rapid technology innovation is transforming the banking sector and forcing banks to shift their operational models and behaviours. Neo banks have significant development potential because of factors like their economic strategy and their growing adoption by millennials. Hence, neo banking has gained significant research attention but there is no bibliometric review on this topic. Therefore, our study addresses academic contribution to neo banking by showcasing research trends and most prominent research streams by conducting a bibliometric analysis in the domain of neo-banking. Our research offers an extensive understanding of neo-banking using bibliometric and thematic analyses. We reviewed 191 relevant articles published between 2009 and 2022 and are extracted from the Scopus database using the PRISMA approach. We used Biblioshiny and VOS viewer to analyse the data and visualize the findings. Our research includes a multi-criteria assessment of prior research, looking at prominent keywords, prolific authors, articles, sources, institutions, and countries. Our study provides valuable insights into prior research and emerging themes by identifying distinct research clusters. It also presents a current overview and proposes future research directions for a continually evolving area. These findings will help the academic researchers to deep dive into this thinly-explored domain.