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The strategic incentive of corporate social responsibility in a vertically related market

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  • Chang, Chih-Wei
  • Li, Chia-Chun
  • Lin, Yan-Shu

Abstract

We build a duopoly supply chain model to find the optimal degree of CSR. It shows that a unique interior solution exists when the two brand firms decide their manufacturers' degree of CSR; but when they decide the distributors' degree of CSR, they enforce these distributors to fully participate in the CSR activities. Moreover, in the former case, even though consumer surplus and social welfare are better off, the two brand firms' revenues are worse off; in contrast, in the latter case, although consumer surplus and social welfare are worse off, the two brand firms can obtain more revenue.

Suggested Citation

  • Chang, Chih-Wei & Li, Chia-Chun & Lin, Yan-Shu, 2019. "The strategic incentive of corporate social responsibility in a vertically related market," International Review of Economics & Finance, Elsevier, vol. 59(C), pages 88-97.
  • Handle: RePEc:eee:reveco:v:59:y:2019:i:c:p:88-97
    DOI: 10.1016/j.iref.2018.08.007
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    References listed on IDEAS

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    1. Bian, Junsong & Li, Kevin W. & Guo, Xiaolei, 2016. "A strategic analysis of incorporating CSR into managerial incentive design," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 86(C), pages 83-93.
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    4. Chih-Wei Chang & Dachrahn Wu & Yan-Shu Lin, 2018. "Price control and privatization in a mixed duopoly with a public social enterprise," Journal of Economics, Springer, vol. 124(1), pages 57-73, May.
    5. Martin, Patrick R. & Moser, Donald V., 2016. "Managers’ green investment disclosures and investors’ reaction," Journal of Accounting and Economics, Elsevier, vol. 61(1), pages 239-254.
    6. Di Giuli, Alberta & Kostovetsky, Leonard, 2014. "Are red or blue companies more likely to go green? Politics and corporate social responsibility," Journal of Financial Economics, Elsevier, vol. 111(1), pages 158-180.
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    10. Michael Kopel, 2015. "Price and Quantity Contracts in a Mixed Duopoly with a Socially Concerned Firm," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 36(8), pages 559-566, December.
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    Cited by:

    1. Chokri Aloui & Khaïreddine Jebsi, 2022. "Does corporate social responsibility solve the chicken‐and‐egg problem for a two‐sided platform?," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 3235-3256, October.
    2. Junlong Chen & Chaoqun Sun & Jiali Liu, 2022. "Corporate social responsibility, consumer sensitivity, and overcapacity," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(2), pages 544-554, March.
    3. Quan Dong & Juan Carlos Bárcena-Ruiz, 2021. "Corporate social responsibility and partial privatisation of state holding corporations," Journal of Economics, Springer, vol. 132(3), pages 223-250, April.
    4. Chintrakarn, Pandej & Jiraporn, Pornsit & Treepongkaruna, Sirimon, 2021. "How do independent directors view corporate social responsibility (CSR) during a stressful time? Evidence from the financial crisis," International Review of Economics & Finance, Elsevier, vol. 71(C), pages 143-160.
    5. Bárcena-Ruiz, Juan Carlos & Sagasta, Amagoia, 2021. "Environmental policies with consumer-friendly firms and cross-ownership," Economic Modelling, Elsevier, vol. 103(C).

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