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Risk factors and mechanisms of technology and insignia copying—A first empirical approach

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  • Berger, Florian
  • Blind, Knut
  • Cuntz, Alexander

Abstract

This paper examines the relationship between a firm's strategic framework and business environment and the probability of becoming the target of “copying”, differentiated into (i) unauthorized reproduction of its technological product elements or insignia, and (ii) patent and trademark infringement. Based on bivariate and multivariate analyses of survey data, we show patterns of the links between being (legally or illegally) imitated and IP protection (e.g., defensive publishing), general strategy (e.g., selling products abroad or off-shoring R&D activities) and organizational factors (e.g., firm size). Management implications for successful strategies against the different types of being copied are derived.

Suggested Citation

  • Berger, Florian & Blind, Knut & Cuntz, Alexander, 2012. "Risk factors and mechanisms of technology and insignia copying—A first empirical approach," Research Policy, Elsevier, vol. 41(2), pages 376-390.
    • Handle: RePEc:eee:respol:v:41:y:2012:i:2:p:376-390
    DOI: 10.1016/j.respol.2011.10.005
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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Alexander Cuntz (a) And Yi Qian (b), 2021. "The Impacts of Counterfeiting on Corporate Investment," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 46(2), pages 1-40, June.
    2. Modupe Oluyemisi Oyebanji & Rui Alexandre Castanho & Sema Yilmaz Genc & Dervis Kirikkaleli, 2022. "Patents on Environmental Technologies and Environmental Sustainability in Spain," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
    3. Nikolaus Thumm & Vincenzo Butticè & Federico Caviggioli & Chiara Franzoni & Giuseppe, Scellato, 2018. "Impact of counterfeiting on the performance of digital technology companies," JRC Working Papers on Digital Economy 2018-03, Joint Research Centre.
    4. Bi, Jianxiang & Sarpong, David & Botchie, David & Rao-Nicholson, Rekha, 2017. "From imitation to innovation: The discursive processes of knowledge creation in the Chinese space industry," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 261-270.
    5. Bos, Brenda & Broekhuizen, Thijs L.J. & de Faria, Pedro, 2015. "A dynamic view on secrecy management," Journal of Business Research, Elsevier, vol. 68(12), pages 2619-2627.
    6. Jiatao Li & Zhenzhen Xie, 2016. "Governance Structure and the Creation and Protection of Technological Competencies: International R&D Joint Ventures in China," Management International Review, Springer, vol. 56(1), pages 123-148, February.
    7. Bian, Junsong & Zhang, Guoqing & Zhou, Guanghui, 2023. "The strategic impact of vertical integration on non-deceptive counterfeiting," International Journal of Production Economics, Elsevier, vol. 260(C).
    8. Butticè, Vincenzo & Caviggioli, Federico & Franzoni, Chiara & Scellato, Giuseppe & Stryszowski, Piotr & Thumm, Nikolaus, 2020. "Counterfeiting in digital technologies: An empirical analysis of the economic performance and innovative activities of affected companies," Research Policy, Elsevier, vol. 49(5).
    9. Francesco Rullani & Karin Beukel & Matteo De Angelis, 2021. "Anti‐counterfeiting strategy unfolded: A closer look to the case of a large multinational manufacturer," Strategic Management Journal, Wiley Blackwell, vol. 42(11), pages 2084-2103, November.
    10. Alexander Cuntz, 2016. "The Quest for Robust Counterfeit and Piracy Figures: Custom Agencies as Statistical Decision-makers and Recent Evidence Based on German Imports," The World Economy, Wiley Blackwell, vol. 39(6), pages 873-887, June.

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    More about this item

    Keywords

    Copying; IPR infringement; IP strategy; Research and development;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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