Public acceptance of biomass for bioenergy: The need for feedstock differentiation and communicating a waste utilization frame

Climate change calls for an energy transition utilizing all available renewable energy resources, such as bioenergy from biomass. However, the use of biomass is debated in society, and public acceptance is low or lacking. This survey-based research demonstrates for the first time that public acceptance of bioenergy hinges on (a) the type of biomass feedstock used to generate bioenergy and (b) the perceptions of the effectiveness of bioenergy in contributing to the energy transition. A survey-embedded vignette experiment (with 409 Dutch participants) shows that public acceptance of the biomass feedstocks 'wood' and 'energy crops' is significantly lower than the acceptance of 'organic waste' and 'manure' for bioenergy. These results indicate that the biomass feedstock type should be more carefully considered and specified in future research and communication on public acceptance of bioenergy. Thematic coding and bootstrapped mediation analyses identified the perceived effectivity of bioenergy in contributing to the energy transition as a prime explanatory (i.e., mediating) variable for acceptance. A subsequent message-framing communication experiment (with 414 Dutch participants) demonstrates that emphasizing biomass feedstock as a form of waste utilization is a frame that helps to increase public acceptance of bioenergy. The waste utilization frame notably improves the perceptions of the effectiveness of bioenergy as contributing to the energy transition for the two lesser accepted biomass feedstocks. The emphasis on biomass feedstock type as a form of waste treatment can improve strategic communications on bioenergy and foster wider public acceptance of bioenergy in the transition toward a more sustainable energy system.