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Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction

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  • Anda, Martin
  • Temmen, Justin

Abstract

Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful.

Suggested Citation

  • Anda, Martin & Temmen, Justin, 2014. "Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction," Renewable Energy, Elsevier, vol. 67(C), pages 119-127.
    • Handle: RePEc:eee:renene:v:67:y:2014:i:c:p:119-127
    DOI: 10.1016/j.renene.2013.11.020
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    References listed on IDEAS

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    1. Lopes, M.A.R. & Antunes, C.H. & Martins, N., 2012. "Energy behaviours as promoters of energy efficiency: A 21st century review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(6), pages 4095-4104.
    2. Owens, Susan & Driffill, Louise, 2008. "How to change attitudes and behaviours in the context of energy," Energy Policy, Elsevier, vol. 36(12), pages 4412-4418, December.
    3. AfDB AfDB, . "Annual Report 2012," Annual Report, African Development Bank, number 461.
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