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Warranty menu design for a two-dimensional warranty

Author

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  • Ye, Zhi-Sheng
  • Murthy, D.N. Pra

Abstract

Fierce competitions in the commercial product market have forced manufacturers to provide customer-friendly warranties with a view to achieving higher customer satisfaction and increasing the market share. This study proposes a strategy that offers customers a two-dimensional warranty menu with a number of warranty choices, called a flexible warranty policy. We investigate the design of a flexible two-dimensional warranty policy that contains a number of rectangular regions. This warranty policy is obtained by dividing customers into several groups according to their use rates and providing each group a germane warranty region. Consumers choose a favorable one from the menu according to their usage behaviors. Evidently, this flexible warranty policy is attractive to users of different usage behaviors, and thus, it gives the manufacturer a good position in advertising the product. When consumers are unaware about their use rates upon purchase, we consider a fixed two-dimensional warranty policy with a stair-case warranty region and show that it is equivalent to the flexible policy. Such an equivalence reveals the inherent relationship between the rectangular warranty policy, the L-shape warranty policy, the step-stair warranty policy and the iso-probability of failure warranty policy that were extensively discussed in the literature.

Suggested Citation

  • Ye, Zhi-Sheng & Murthy, D.N. Pra, 2016. "Warranty menu design for a two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 155(C), pages 21-29.
  • Handle: RePEc:eee:reensy:v:155:y:2016:i:c:p:21-29
    DOI: 10.1016/j.ress.2016.05.013
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