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The effect of culture on global NFT investor attention

Author

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  • Lin, Zih-Ying

Abstract

This research examines the relationship between national culture and global non-fungible token (NFT) investor attention. We consider 80 countries and use Google search volumes on NFT with different regions as proxy for global NFT investor attention. The results show that individualism positively affects global NFT investor attention. This relation is still significant when we consider the COVID-19 pandemic period. We suggest that investors with a higher risk-taking preference and overconfidence may pay more attention to the NFT market. Lastly, we discuss the effects of different NFT segments and find that culture influences global NFT investor attention, especially for the art segment.

Suggested Citation

  • Lin, Zih-Ying, 2025. "The effect of culture on global NFT investor attention," Pacific-Basin Finance Journal, Elsevier, vol. 90(C).
    • Handle: RePEc:eee:pacfin:v:90:y:2025:i:c:s0927538x25000332
    DOI: 10.1016/j.pacfin.2025.102696
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    More about this item

    Keywords

    National culture; Individualism; NFT; Investor attention;
    All these keywords.

    JEL classification:

    • G15 - Financial Economics - - General Financial Markets - - - International Financial Markets
    • G40 - Financial Economics - - Behavioral Finance - - - General

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