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UK fish marketing -- a fresh approach

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  • Young, James A.

Abstract

The past decade has witnessed a decline in UK fish consumption, concomitent with an increase in fish imports and a dramatic shift in consumer preferences towards frozen fish. The marketing problems that these trends have caused the fish industry were investigated in a recent report commissioned by MAFF, the conclusions of which are appraised in this article. The author finds particular fault with the report's emphasis on fresh fish and the implications of this for intra-industry cooperation.

Suggested Citation

  • Young, James A., 1982. "UK fish marketing -- a fresh approach," Marine Policy, Elsevier, vol. 6(1), pages 61-62, January.
    • Handle: RePEc:eee:marpol:v:6:y:1982:i:1:p:61-62
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    Keywords

    Fisheries Marketing UK;

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