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The value of line-caught and other attributes: An exploration of price premiums for chilled fish in UK supermarkets

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  • Sogn-Grundvåg, Geir
  • Larsen, Thomas A.
  • Young, James A.

Abstract

Within international markets for fish, the past decade has witnessed a significant growth and proliferation of products labelled to be sustainable or responsibly sourced. These terms encapsulate a range of criteria concerning the state of the stocks and, inter alia, how the fish have been captured. Of the different modes of capture ‘line-caught’ is one of the longer standing and with associations to lesser impacts upon the environment. Yet despite this position, there appears to have been little assessment of any price premiums realised for fish marketed with environmental, responsibly-sourced, line-caught or other such credentials. This paper is the first published study to examine whether such attributes of chilled fish products command any price premium at the supermarket level of the value chain. The study is based on 68 weekly observations of chilled pre-packed cod and haddock in seven different supermarkets in the UK. The study also examines possible price premiums for other observable attributes such as product form, processing and country of origin, in addition to any differences in pricing between the supermarkets. The results show that the ‘line-caught’ attribute gives cod and haddock a price premium of 18% and 10%, respectively. The MSC ecolabel gives a 10% price premium on haddock products.

Suggested Citation

  • Sogn-Grundvåg, Geir & Larsen, Thomas A. & Young, James A., 2013. "The value of line-caught and other attributes: An exploration of price premiums for chilled fish in UK supermarkets," Marine Policy, Elsevier, vol. 38(C), pages 41-44.
    • Handle: RePEc:eee:marpol:v:38:y:2013:i:c:p:41-44
    DOI: 10.1016/j.marpol.2012.05.017
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