IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v84y2025ics0969698924004673.html
   My bibliography  Save this article

Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce

Author

Listed:
  • Kashyap, Abhishek
  • Shukla, Om Ji
  • Kumar, Rupesh
  • Alam, Md Mahmudul
  • Oberoi, Sarbjit Singh

Abstract

Most of the previous studies have captured opportunities rather than challenges associated with the metaverse in online retailing. Therefore, the present study explores and prioritizes the key metaverse adoption impediments (MAIs) from a stakeholder perspective. A total of sixteen MAIs in online retailing were identified from the stakeholder perspective. The study employs advanced Fuzzy-Delphi (F-Delphi) and fuzzy-WINGS (F-WINGS) methodologies to prioritize MAIs, for which experts with diverse backgrounds were chosen. Consumer-related MAIs, i.e., lack of awareness and privacy concerns, were found to have higher priority as compared to the other MAIs. This study theoretically contributes to the literature by not only identifying MAIs in online retailing but also prioritizing these from a perspective of multiple stakeholder lens. This study will also benefit practitioners in overcoming multi-stakeholder-based MAIs and harnessing the potential of metaverse to provide immersive experiences.

Suggested Citation

  • Kashyap, Abhishek & Shukla, Om Ji & Kumar, Rupesh & Alam, Md Mahmudul & Oberoi, Sarbjit Singh, 2025. "Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    • Handle: RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004673
    DOI: 10.1016/j.jretconser.2024.104171
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698924004673
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2024.104171?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004673. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.