IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v82y2025ics0969698924003874.html
   My bibliography  Save this article

The role of micro-franchising in supporting women retailers in the energy sector in sub-Saharan Africa: The case of the Mivo Energie network in Togo

Author

Listed:
  • Gbetchi, Komlanvi Elom
  • Perrigot, Rozenn

Abstract

Women entrepreneurs in developing countries are essential to the success of sustainability development programs. However, as retailers, these women face difficulties that often prevent them from being real players in these programs. Based on a case study of Mivo Energie which distributes energy products in Togo and 26 interviews with staff at the headquarters and women micro-franchisees, this article highlights how micro-franchising supports women retailers in Africa by providing them with know-how, a brand, assistance, human relationships and shared values. This research contributes to the literature on women's retailing in developing countries and to the practice of micro-franchising.

Suggested Citation

  • Gbetchi, Komlanvi Elom & Perrigot, Rozenn, 2025. "The role of micro-franchising in supporting women retailers in the energy sector in sub-Saharan Africa: The case of the Mivo Energie network in Togo," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    • Handle: RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003874
    DOI: 10.1016/j.jretconser.2024.104091
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698924003874
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2024.104091?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003874. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.