Customer segmentation by web content mining
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DOI: 10.1016/j.jretconser.2021.102588
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References listed on IDEAS
- Farid Huseynov & Sevgi Özkan Yıldırım, 2017. "Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 14(1), pages 12-28.
- Cassandra Elrod & Sarah Stanley & Elizabeth Cudney & Caroline Fisher, 2015. "Empirical Study Utilizing QFD to Develop an International Marketing Strategy," Sustainability, MDPI, vol. 7(8), pages 1-14, August.
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Cited by:
- Chen, Yanhong & Liu, Luning & Zheng, Dequan & Li, Bin, 2023. "Estimating travellers’ value when purchasing auxiliary services in the airline industry based on the RFM model," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Kessara Kanchanapoom & Jongsawas Chongwatpol, 2023. "Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 172-185, June.
- Joni Salminen & Mekhail Mustak & Muhammad Sufyan & Bernard J. Jansen, 2023. "How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 677-692, December.
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Keywords
Customer segmentation; Web content mining; Interpurchase time; Hierarchical clustering;All these keywords.
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