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The teaching of business policy--A fresh approach

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  • Betts, RJ

Abstract

The artificiality of the circumstances in which much of management education takes place is exemplified in the teaching of business policy where the missing ingredient of responsibility is most crucial. The use of ready made cases compounds this problem by presenting the student with a partly identified problem and the information he must use in tackling it. A different approach in which students prepare their own studies of named companies and discuss their analysis and proposals with senior executives from those companies reduces to a worthwhile degree the artificiality of much business policy teaching. This paper discusses the problems of teaching in this field and describes an approach using the method described above.

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  • Betts, RJ, 1978. "The teaching of business policy--A fresh approach," Omega, Elsevier, vol. 6(6), pages 515-522.
    • Handle: RePEc:eee:jomega:v:6:y:1978:i:6:p:515-522
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    Cited by:

    1. Bose, Indrani, 1992. "Quantum antiferromagnets with disordered ground states," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 186(1), pages 298-305.
    2. Elout, M.O. & Maaskant, W.J.A., 1995. "The effect of resonance on the ground-state energy of the Heisenberg Hamiltonian," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 216(3), pages 353-368.
    3. van den Broek, P.M. & Caspers, W.J. & Willemse, M.W.M., 1980. "Ground-state energies of antiferromagnetic lattices," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 104(1), pages 298-308.
    4. Voigt, Andreas & Richter, Johannes & Ivanov, Nedko B., 1997. "Marshall-Peierls sign rule for excited states of the frustrated J1−J2 Heisenberg antiferromagnet," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 245(3), pages 269-275.
    5. Oitmaa, J. & Betts, D.D., 1991. "Effects of localized perturbations on the properties of the S = 12 Heisenberg antiferromagnet on the square lattice," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 177(1), pages 509-516.

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