The chief executive and his information system

The authors examine the attitudes of British chief executives towards their information systems using recent survey evidence. They discuss the chief executive's individual computation needs and the extent to which he satisfies these personally, his attitudes towards computer-based information and corporate models, and his general informational and analytical requirements. Of particular interest, is the relative contribution as judged by chief executives of intuitive judgement, computer-based analysis and manual analysis respectively to strategic decision-taking; comparative valuations of formal and informal information systems are also ascertained. On the evidence provided by the chief executives, future prospects for computer systems and modelling techniques at strategic level are generally sound although it is difficult to see them achieving the dominance at top managerial level once envisaged by the more optimistic and imaginative management scientists and cyberneticians.