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The price-quality relationship: A heuristic model

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  • Wainstein, BM
  • Sichel, HS

Abstract

An on-the-shop-floor experiment is carried out to determine the price-quality relationship for a number of toiletries. Three different and distinct demand curves are obtained. A heuristic model to describe these curves is constructed. The implications of this model for the profit-orientated businessman are then analysed.

Suggested Citation

  • Wainstein, BM & Sichel, HS, 1976. "The price-quality relationship: A heuristic model," Omega, Elsevier, vol. 4(4), pages 417-436.
    • Handle: RePEc:eee:jomega:v:4:y:1976:i:4:p:417-436
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