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Linking market factors to manufacturing designs

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  • Sheu, C

Abstract

This paper presents a heuristic method for designing manufacturing focus in batch manufacturing facilities. Although the benefits of manufacturing focus have been articulated in the literature, methods of implementation with the consideration of resource requirements have not been previously developed. In this study, we discuss the importance of including resource aspect, and propose a methodology that can help managers arrive at a focus design with minimum resource needs. The methodology translates the strategic concept of competitive priorities into management parameters, thereby allowing incorporation of market factors into manufacturing process design. The results of the numerical example demonstrates that the methodology offers managers the opportunity to generate and assess alternative manufacturing designs which are otherwise unavailable. The use of the methodology is straightforward in practical situations and should greatly enhance the linkage between marketing and manufacturing design.

Suggested Citation

  • Sheu, C, 1994. "Linking market factors to manufacturing designs," Omega, Elsevier, vol. 22(3), pages 269-282, May.
    • Handle: RePEc:eee:jomega:v:22:y:1994:i:3:p:269-282
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    Cited by:

    1. Johansson, Pontus & Olhager, Jan, 2006. "Linking product-process matrices for manufacturing and industrial service operations," International Journal of Production Economics, Elsevier, vol. 104(2), pages 615-624, December.

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