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DPP decision support in retail merchandising

Author

Listed:
  • Doherty, C
  • Maier, J
  • Simkin, L

Abstract

To support merchandising decisions the concept of a model is described, measuring direct product profitability (DPP). The case example of the development process is based on experiences with a clothing retailer in the UK.

Suggested Citation

  • Doherty, C & Maier, J & Simkin, L, 1993. "DPP decision support in retail merchandising," Omega, Elsevier, vol. 21(1), pages 25-33, January.
    • Handle: RePEc:eee:jomega:v:21:y:1993:i:1:p:25-33
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