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A multiobjective retail service location model for fastfood restaurants

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  • Min, Hokey

Abstract

Traditionally, most existing retail location models largely ignore the behavioral aspect of locational strategies. On the other hand, a few of the existing behavioral models of retail store choice are aspatial at best. This paper designs a multiobjective retail location decision model which not only considers the behavioral and spatial aspects of location scenarios, but also takes advantage of systematic sequential decision process. The model has been applied to solve 'real-world-like' fastfood restaurant location problems which were based on the actual data.

Suggested Citation

  • Min, Hokey, 1987. "A multiobjective retail service location model for fastfood restaurants," Omega, Elsevier, vol. 15(5), pages 429-441.
    • Handle: RePEc:eee:jomega:v:15:y:1987:i:5:p:429-441
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    Cited by:

    1. Colebrook, Marcos & Sicilia, Joaquin, 2007. "A polynomial algorithm for the multicriteria cent-dian location problem," European Journal of Operational Research, Elsevier, vol. 179(3), pages 1008-1024, June.
    2. J Malczewski & W Ogryczak, 1996. "The Multiple Criteria Location Problem: 2. Preference-Based Techniques and Interactive Decision Support," Environment and Planning A, , vol. 28(1), pages 69-98, January.
    3. Iida, Tetsuya & Matsubayashi, Nobuo, 2011. "Strategic multi-store opening under financial constraint," European Journal of Operational Research, Elsevier, vol. 210(2), pages 379-389, April.
    4. Haase, Knut & Müller, Sven, 2013. "Management of school locations allowing for free school choice," Omega, Elsevier, vol. 41(5), pages 847-855.

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