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Media selection via multiple objective integer programming

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  • Deckro, Richard F
  • Murdock, Gene W

Abstract

Multiple Objective Integer Linear Programming (MOILP) is presented as an aid to media selection. A MOILP analysis approach recognizes the lack of infinite division in media choices and provides the decisionmaker with an efficient set of alternatives. The decisionmaker may then utilize non-quantifiable criteria to make the final media selection or may use the efficient set developed by the MOILP procedure as a screening mechanism. These screened solutions would then be submitted to further analysis to consider interaction effects, non-linearity and so on. The approach is outlined and an illustrative example using somewhat standard data is provided.

Suggested Citation

  • Deckro, Richard F & Murdock, Gene W, 1987. "Media selection via multiple objective integer programming," Omega, Elsevier, vol. 15(5), pages 419-427.
    • Handle: RePEc:eee:jomega:v:15:y:1987:i:5:p:419-427
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    Cited by:

    1. R Farzipoor Saen, 2011. "Media selection in the presence of flexible factors and imprecise data," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1695-1703, September.

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