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Advertising and publicity: An information processing perspective

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  • Lord, Kenneth R.
  • Putrevu, Sanjay

Abstract

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  • Lord, Kenneth R. & Putrevu, Sanjay, 1993. "Advertising and publicity: An information processing perspective," Journal of Economic Psychology, Elsevier, vol. 14(1), pages 57-84, March.
    • Handle: RePEc:eee:joepsy:v:14:y:1993:i:1:p:57-84
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    Cited by:

    1. Burmester, Alexa B. & Becker, Jan U. & van Heerde, Harald J. & Clement, Michel, 2015. "The impact of pre- and post-launch publicity and advertising on new product sales," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 408-417.
    2. Deepa Chandrasekaran & Raji Srinivasan & Debika Sihi, 2018. "Effects of offline ad content on online brand search: insights from super bowl advertising," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 403-430, May.
    3. Michelle Nelson & Jiwoo Park, 2015. "Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story," Journal of Business Ethics, Springer, vol. 130(2), pages 327-341, August.
    4. Eui-Bang Lee & Heon Baek, 2024. "Prediction of Information Diffusion of New Products: Based on Product Launch and Media Difference," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6802-6831, June.
    5. Kim, Ho & Hanssens, Dominique M., 2017. "Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 57-74.

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