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The temptation of exaggeration: Exploring the line between preparedness and misrepresentation in entrepreneurial pitches

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  • Cottle, Griffin W.
  • Anderson, Brian S.

Abstract

The prevalence of exaggeration in entrepreneurial pitches is one of the more striking behaviors that entrepreneurs display in their interactions with prospective investors. By viewing such behavior through the lens of interpersonal persuasion and deception theory, we believe that exaggeration’s impact on investor decision making can be understood by examining its close cognitive relationship to both lying and preparedness. Across three studies we investigate the impact that exaggeration and preparedness have on new venture legitimacy and funding potential, and examine the circumstances in which exaggeration may produce beneficial outcomes. For transparency we posted all data, code and study materials on the Open Science Framework, at https://bit.ly/2XfwYky.

Suggested Citation

  • Cottle, Griffin W. & Anderson, Brian S., 2020. "The temptation of exaggeration: Exploring the line between preparedness and misrepresentation in entrepreneurial pitches," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    • Handle: RePEc:eee:jobuve:v:14:y:2020:i:c:s2352673420300469
    DOI: 10.1016/j.jbvi.2020.e00190
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