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Judgment, fast and slow: Toward a judgment view of entrepreneurs' impulsivity

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  • Brown, Lincoln
  • Packard, Mark
  • Bylund, Per

Abstract

In this article we respond to recent research that suggests that some entrepreneurship arises out of the disinhibitions of entrepreneurs and, thus, occurs without judgment. We challenge this view and contend that impulsive behaviors can and ought to be understood within the framework of judgment and, thus, as rational human action. Under a broader, but more workable, definition of rationality, we briefly explore cognitive research on how two types of rational judgment—fast and slow—occur. We conclude by exploring the implications of this reframing of judgment on how we ought to understand disinhibitions and its effects on entrepreneurship.

Suggested Citation

  • Brown, Lincoln & Packard, Mark & Bylund, Per, 2018. "Judgment, fast and slow: Toward a judgment view of entrepreneurs' impulsivity," Journal of Business Venturing Insights, Elsevier, vol. 10(C), pages 1-1.
    • Handle: RePEc:eee:jobuve:v:10:y:2018:i:c:8
    DOI: 10.1016/j.jbvi.2018.e00095
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    Cited by:

    1. Hunt, Richard A. & Lerner, Daniel A. & Johnson, Sheri L. & Badal, Sangeeta & Freeman, Michael A., 2022. "Cracks in the wall: Entrepreneurial action theory and the weakening presumption of intended rationality," Journal of Business Venturing, Elsevier, vol. 37(3).
    2. Packard, Mark D. & Bylund, Per L., 2021. "From homo economicus to homo agens: Toward a subjective rationality for entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(6).
    3. Per L. Bylund & Mark D. Packard, 2022. "Subjective value in entrepreneurship," Small Business Economics, Springer, vol. 58(3), pages 1243-1260, March.
    4. Mohammad Fakhar Manesh & Giulia Flamini & Damiano Petrolo & Rocco Palumbo, 2022. "A round of dancing and then one more: embedding intuition in the ballet of entrepreneurial decision making," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 499-528, June.
    5. Giones, Ferran & Brem, Alexander & Pollack, Jeffrey M. & Michaelis, Timothy L. & Klyver, Kim & Brinckmann, Jan, 2020. "Revising entrepreneurial action in response to exogenous shocks: Considering the COVID-19 pandemic," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    6. Kurdoglu, Rasim Serdar & Lerner, Daniel & Ates, Nufer Yasin, 2022. "Unsticking the rationality stalemate: Motivated reasoning, reality, and irrationality," Journal of Business Venturing Insights, Elsevier, vol. 18(C).

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