The effect of the National Bioengineered Food Disclosure Standard (NBFDS) on consumer preferences and acceptance of bioengineered and gene-edited food

The National Bioengineered Food Disclosure Standard in the United States mandates the disclosure of foods with bioengineered ingredients. However, some gene-edited foods are excluded from the Standard. This study explores consumer preferences and willingness to pay (WTP) for bioengineered and gene-edited foods, with a focus on romaine lettuce, in a multi-product specific design where they are compared to conventional, organic, and non-GMO alternatives. Our analysis includes three disclosure formats: the BE label, text, and QR code. We also determine the impact of information-seeking behavior on consumer valuations and the factors influencing such behaviors. Findings reveal a preference for conventional, organic, and non-GMO products over gene-edited and bioengineered options. However, the BE label is identified as the most favored disclosure method. In fact, under the BE disclosure, and particularly among information seekers, WTP for gene-edited and bioengineered products sometimes exceed WTP for conventional options. The study discusses policy implications regarding how disclosure formats and access to information can influence consumer perceptions and acceptance of new food technologies.