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Falling and failing (to learn): Evidence from a nation-wide cybersecurity field experiment with SMEs

Author

Listed:
  • Gonzalez-Jimenez, David
  • Capozza, Francesco
  • Dirkmaat, Thomas
  • van de Veer, Evelien
  • van Druten, Amber
  • Baillon, Aurélien

Abstract

Prior experiences are crucial in shaping risk prevention behavior. Previous studies have shown that experiencing a simulated phishing attack (a “phishing drill”) reduces the likelihood of clicking on unsafe links and disclosing one’s password. In a large field experiment involving 670 small and medium-sized enterprises (SMEs) and their 33,000 employees, we examined the impact of experience on individuals’ ability to detect cyber-security threats, and whether this effect persisted over several months. We collected data at both the company and individual levels, including risk preference, time preference, and trust. Our findings indicate only a non-systematic, short-term effect of previous phishing emails on clicking behavior. A cluster of individuals with greater patience, trust, and risk seeking was more likely to click on phishing links in the first place but then also more likely to benefit from phishing drills.

Suggested Citation

  • Gonzalez-Jimenez, David & Capozza, Francesco & Dirkmaat, Thomas & van de Veer, Evelien & van Druten, Amber & Baillon, Aurélien, 2025. "Falling and failing (to learn): Evidence from a nation-wide cybersecurity field experiment with SMEs," Journal of Economic Behavior & Organization, Elsevier, vol. 230(C).
    • Handle: RePEc:eee:jeborg:v:230:y:2025:i:c:s0167268124004827
    DOI: 10.1016/j.jebo.2024.106868
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    More about this item

    Keywords

    Field experiment; Replication; Phishing drill; Prevention; Patience; Risk attitude;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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