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Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

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  • Lim, Guan H.
  • Lee, Khai S.
  • Tan, Soo J.

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  • Lim, Guan H. & Lee, Khai S. & Tan, Soo J., 2001. "Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence," Journal of Business Venturing, Elsevier, vol. 16(4), pages 405-427, July.
    • Handle: RePEc:eee:jbvent:v:16:y:2001:i:4:p:405-427
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    References listed on IDEAS

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    1. K. Sridhar Moorthy, 1984. "Market Segmentation, Self-Selection, and Product Line Design," Marketing Science, INFORMS, vol. 3(4), pages 288-307.
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    Cited by:

    1. Deng, Ziliang & Wang, Zeyu, 2016. "Early-mover advantages at cross-border business-to-business e-commerce portals," Journal of Business Research, Elsevier, vol. 69(12), pages 6002-6011.

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