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Product familiarity and information processing strategies: An exploratory investigation

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  • Raju, P. S.
  • Reilly, Michael D.

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  • Raju, P. S. & Reilly, Michael D., 1980. "Product familiarity and information processing strategies: An exploratory investigation," Journal of Business Research, Elsevier, vol. 8(2), pages 187-212, June.
    • Handle: RePEc:eee:jbrese:v:8:y:1980:i:2:p:187-212
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    Cited by:

    1. Ahrholdt, Dennis C. & Gudergan, Siegfried P. & Ringle, Christian M., 2019. "Enhancing loyalty: When improving consumer satisfaction and delight matters," Journal of Business Research, Elsevier, vol. 94(C), pages 18-27.
    2. Soo-Hyun Jun, 2020. "The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    3. Minton, Elizabeth A. & Cornwell, T. Bettina & Yuan, Hong, 2021. "I know what you are thinking: How theory of mind is employed in product evaluations," Journal of Business Research, Elsevier, vol. 128(C), pages 405-422.

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