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Strategic modeling to improve services and operation to energy industries' customers

Author

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  • Fróes Lima, Carlos Alberto
  • Luz, Bernardo Marega
  • Takemoto, Sílvia Tamada
  • Barisson, Paulo
  • Tezzin, Roberto Antônio Terencio
  • Peres, Luciano E.A.
  • Anarelli, Tales Neves
  • da Silva, Andrea Florencio

Abstract

Continuous analyses of demanded services at the energy companies are the shortest path to recognize and anticipate customers' requests, reinforce and manage the communication and operational flows. Energy utilities need to increase their operational efficiency concerning costs and agility to improve useful media and evaluate customers' expectations and requirements. Operational effectiveness must pursue the demands, considering the amount of services that the companies provide at their relationship channels, the communication facilities and the systems' infrastructure. The companies need to organize a huge amount of historical and online data to represent and forecast customers' relationship scenarios. Resources evaluation ensure regional requirements and weather conditions best attendance response, adequately addressing faults at the energy distribution grid, motivate customers to use alternative media and improve relationship channels. Reaching this scenario, big data treatment techniques provide the necessary agility to achieve the monthly/hourly volume of data (millions of registers per month) and permit communication clusters' views.

Suggested Citation

  • Fróes Lima, Carlos Alberto & Luz, Bernardo Marega & Takemoto, Sílvia Tamada & Barisson, Paulo & Tezzin, Roberto Antônio Terencio & Peres, Luciano E.A. & Anarelli, Tales Neves & da Silva, Andrea Floren, 2016. "Strategic modeling to improve services and operation to energy industries' customers," Journal of Business Research, Elsevier, vol. 69(11), pages 4862-4869.
  • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:4862-4869
    DOI: 10.1016/j.jbusres.2016.04.044
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    Cited by:

    1. Bhandari, Pratik & Creighton, Douglas & Gong, Jinzhe & Boyle, Carol & Law, Kris M.Y., 2023. "Evolution of cyber-physical-human water systems: Challenges and gaps," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

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