IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i12p2527-2539.html
   My bibliography  Save this article

Agora Magazine speaks Spanish

Author

Listed:
  • Auletta, Nunzia

Abstract

Agora Magazine is an online newspaper founded in 2007 in Italy. It followed the concept of citizen media with the direct participation of a network of collaborators from all Italian regions. The unique positioning of the medium was focused on its original contents, as it became one of the 20 most read online media in Italy. In 2010, Umberto Calabrese, Agora Magazine's editor moved to Latin America and started the Spanish edition targeting both the Latin American audience and the Italian audience living in the region. By 2012, a changing online media environment, along with technological and financial challenges called for a major revision of the venture business models to envisioning Agora Magazine as a growing and sustainable business.

Suggested Citation

  • Auletta, Nunzia, 2015. "Agora Magazine speaks Spanish," Journal of Business Research, Elsevier, vol. 68(12), pages 2527-2539.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:12:p:2527-2539
    DOI: 10.1016/j.jbusres.2015.06.028
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296315002593
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2015.06.028?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:12:p:2527-2539. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.