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Retailing evolution research: Introduction to the special section on retailing research

Author

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  • Ortinau, David J.
  • Babin, Barry J.
  • Chebat, Jean-Charles

Abstract

This JBR Special Issue on Retailing includes several high quality research studies presented at the 10th and 11th Society for Marketing Advances Retail Strategy and Patronage Behavior Symposiums. The articles cover a wide range of interesting and important retailing topics including topics such as atmospherics, self-esteem and advertising. This introduction offers a few comments on the 2007 and 2008 Symposiums' content including a brief overview of each article.

Suggested Citation

  • Ortinau, David J. & Babin, Barry J. & Chebat, Jean-Charles, 2011. "Retailing evolution research: Introduction to the special section on retailing research," Journal of Business Research, Elsevier, vol. 64(6), pages 541-542, June.
    • Handle: RePEc:eee:jbrese:v:64:y:2011:i:6:p:541-542
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    Cited by:

    1. Ortinau, David J. & Babin, Barry J. & Chebat, Jean-Charles, 2013. "Development of new empirical insights in consumer–retailer relationships within online and offline retail environments: Introduction to the special issue," Journal of Business Research, Elsevier, vol. 66(7), pages 795-800.
    2. Suhaily M. Ramly & Nor A. Omar, 2015. "The relative contribution of loyalty programs and store attributes to store engagement and equity," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 1(1), pages 42-52.

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