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Measurement properties of rankings and ratings

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  • Coote, Leonard V.

Abstract

Ratings are the dominant approach to construct measurement in the social and behavioral sciences, including the applied business disciplines. The literature documents problems with the use of ratings, but workable alternatives are few. This paper proposes the use of rankings for construct measurement. Rankings and ratings are systematically evaluated using multitrait–multimethod (MTMM) structural equations modeling. MTMM models partition the variation in measures into trait, method, and error components. The assessment presented here favors rankings for construct measurement for the brand context studied. The analysis presents a test of the brand signaling model that Erdem and Swait (1998) propose.

Suggested Citation

  • Coote, Leonard V., 2011. "Measurement properties of rankings and ratings," Journal of Business Research, Elsevier, vol. 64(12), pages 1296-1302.
    • Handle: RePEc:eee:jbrese:v:64:y:2011:i:12:p:1296-1302
    DOI: 10.1016/j.jbusres.2010.12.006
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    Cited by:

    1. Cornelius A. Rietveld & Pankaj C. Patel, 2023. "A Critical Assessment of the National Expert Survey Data of the Global Entrepreneurship Monitor," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2494-2507, November.
    2. Cornelius A. Rietveld & Pankaj C. Patel, 2022. "A critical assessment of the National Entrepreneurship Context Index of the Global Entrepreneurship Monitor," Papers 2204.05749, arXiv.org.
    3. Kamran Azeem, 2018. "Impact of Effective Logistic Management on Organizational Performance," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 11(1), pages 95-109, December.

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