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Retailing evolution research: Introduction to the special section on retailing research

Author

Listed:
  • Chebat, Jean-Charles
  • Ortinau, David J.
  • Babin, Barry J.

Abstract

Five articles were selected from studies presented at the Ninth Society for Marketing Advances Retailing Research Symposium. The following article introduces their themes and main findings, along with the process of selection.

Suggested Citation

  • Chebat, Jean-Charles & Ortinau, David J. & Babin, Barry J., 2009. "Retailing evolution research: Introduction to the special section on retailing research," Journal of Business Research, Elsevier, vol. 62(6), pages 579-580, June.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:6:p:579-580
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    Cited by:

    1. Suhaily M. Ramly & Nor A. Omar, 2015. "The relative contribution of loyalty programs and store attributes to store engagement and equity," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 1(1), pages 42-52.

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