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Tax exemption as a marketing tool: The Irish Republic and profits derived from artistic creativity

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  • O'Connor, Thomas S.
  • O'Connor, Terrence M.

Abstract

The Republic Of Ireland (Eire), though a relatively new nation, having been chartered in 1923, reflects a culture more than twenty-five centuries old. This Irish culture has been the source of much uniquely creative fine art, writing, drama, and philosophy. Creativity as a vocation and source of work-product seems endemic to the Irish mentality. As a result, the Irish look upon creativity differently than do most cultures. They have created a tax exemption for many of the financial rewards reaped by creators of "art" in any of the forms mentioned above and some new forms as well. This paper examines the marketplace effects of the Irish exemption from taxation of personal income derived from artistic creativity.

Suggested Citation

  • O'Connor, Thomas S. & O'Connor, Terrence M., 2009. "Tax exemption as a marketing tool: The Irish Republic and profits derived from artistic creativity," Journal of Business Research, Elsevier, vol. 62(10), pages 1002-1006, October.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:10:p:1002-1006
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    Cited by:

    1. Das, Kallol & Patel, Jayesh D. & Sharma, Anuj & Shukla, Yupal, 2023. "Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling," Journal of Business Research, Elsevier, vol. 154(C).

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