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Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal-human distinction

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  • Holbrook, Morris B.
  • Woodside, Arch G.

Abstract

This introduction lays the groundwork for a special issue of the Journal of Business Research devoted to "Animal Companions, Consumption Experiences, and the Marketing of Pets." After some preliminary comments on the relevant background, the editors develop a conceptual scheme - based on a typology of consumer value - for organizing the contributions appearing in the special issue. They explain the assignment of various contributions to various value-related categories in order to account for the structure and meanings of the perspectives that emerge.

Suggested Citation

  • Holbrook, Morris B. & Woodside, Arch G., 2008. "Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal-human distinction," Journal of Business Research, Elsevier, vol. 61(5), pages 377-381, May.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:5:p:377-381
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    Cited by:

    1. Neill, Clinton & Zhang, Peilu, . "Payment Plans and Veterinary Services: Do They Reduce the Pain of Pet Owner Payment?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 49(1).
    2. Martin, Drew & Palakshappa, Nitha & Woodside, Arch, 2019. "Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings," Australasian marketing journal, Elsevier, vol. 27(2), pages 113-125.
    3. D’Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Nguyen, Ninh, 2023. "The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Syrjälä, Henna, 2016. "Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist," Journal of Business Research, Elsevier, vol. 69(1), pages 177-190.
    5. Kirk, Colleen P. & Rifkin, Laura S., 2020. "I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 117(C), pages 124-131.
    6. Alves, Helena Margarida & Sousa, Bruno & Carvalho, Aida & Santos, Vasco & Lopes Dias, Álvaro & Valeri, Marco, 2022. "Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 16-24.
    7. Kirk, Colleen P., 2019. "Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets," Journal of Business Research, Elsevier, vol. 99(C), pages 306-318.
    8. Chapman, Alexis & Dilmperi, Athina, 2022. "Luxury brand value co-creation with online brand communities in the service encounter," Journal of Business Research, Elsevier, vol. 144(C), pages 902-921.
    9. Benaim, Mickael, 2018. "From symbolic values to symbolic innovation: Internet-memes and innovation," Research Policy, Elsevier, vol. 47(5), pages 901-910.

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