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Contextual influences on subjective price perceptions

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  • Monroe, Kent B.
  • Della Bitta, Albert J.
  • Downey, Susan L.

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  • Monroe, Kent B. & Della Bitta, Albert J. & Downey, Susan L., 1977. "Contextual influences on subjective price perceptions," Journal of Business Research, Elsevier, vol. 5(4), pages 277-291, December.
    • Handle: RePEc:eee:jbrese:v:5:y:1977:i:4:p:277-291
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    Cited by:

    1. Wolk, Agnieszka & Spann, Martin, 2008. "The effects of reference prices on bidding behavior in interactive pricing mechanisms," Journal of Interactive Marketing, Elsevier, vol. 22(4), pages 2-18.
    2. Moon, Sangkil & Voss, Glenn, 2009. "How do price range shoppers differ from reference price point shoppers?," Journal of Business Research, Elsevier, vol. 62(1), pages 31-38, January.
    3. Lillian L. Cheng & Kent B. Monroe, 2013. "An appraisal of behavioral price research (part 1): price as a physical stimulus," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 103-129, September.

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