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What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

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  • Fahy, John
  • Hooley, Graham
  • Greenley, Gordon
  • Cadogan, John

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  • Fahy, John & Hooley, Graham & Greenley, Gordon & Cadogan, John, 2006. "What is a marketing resource? A response to Gibbert, Golfetto and Zerbini," Journal of Business Research, Elsevier, vol. 59(1), pages 152-154, January.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:1:p:152-154
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    Cited by:

    1. Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
    2. Qian Li & Hui Gao, 2023. "How External Knowledge Acquisition Contribute to Innovation Performance: A Chain Mediation Model," SAGE Open, , vol. 13(4), pages 21582440231, December.

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