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Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"

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  • Uncles, Mark D.
  • Ehrenberg, Andrew S. C.
  • Goodhardt, Gerald J.

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  • Uncles, Mark D. & Ehrenberg, Andrew S. C. & Goodhardt, Gerald J., 2004. "Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"," Journal of Business Research, Elsevier, vol. 57(12), pages 1329-1330, December.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:12:p:1329-1330
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    1. Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
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