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Internal Marketing: A Competitive Strategy for the Long-Term Care Industry

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  • Cooper, Jack
  • Cronin, John J.

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  • Cooper, Jack & Cronin, John J., 2000. "Internal Marketing: A Competitive Strategy for the Long-Term Care Industry," Journal of Business Research, Elsevier, vol. 48(3), pages 177-181, June.
    • Handle: RePEc:eee:jbrese:v:48:y:2000:i:3:p:177-181
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    Cited by:

    1. Japneet Kaur & Sanjeev Kumar Sharma, 2015. "Internal Marketing: Scale Development and Validation," Vision, , vol. 19(3), pages 236-247, September.
    2. Thi Minh Ngoc Luu & Nguyen Phuong Mai & Thi Huong Dang & Thi Minh Hien Vu, 2022. "The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 16(4), December.
    3. Huang, Yu-Ting & Rundle-Thiele, Sharyn, 2014. "The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees," Tourism Management, Elsevier, vol. 42(C), pages 196-206.
    4. Faryal Rehman & Muhammad Nouman, 2015. "Calibrating HRM and Marketing Practices for Job Satisfaction: The Role of Internal Marketing and Internal Market Orientation," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 7(2), pages 1-30, October.
    5. Ker-Tah Hsu, 2016. "Internal Marketing Based on the Hierarchy of Effects Model for the Life Insurance Industry," International Business Research, Canadian Center of Science and Education, vol. 9(10), pages 1-12, October.
    6. Mostaghel, Rana, 2016. "Innovation and technology for the elderly: Systematic literature review," Journal of Business Research, Elsevier, vol. 69(11), pages 4896-4900.

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