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New Coke, Mixture Perception, and the Flavor Balance Hypothesis

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  • Dubow, Joel S.
  • Childs, Nancy M.

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  • Dubow, Joel S. & Childs, Nancy M., 1998. "New Coke, Mixture Perception, and the Flavor Balance Hypothesis," Journal of Business Research, Elsevier, vol. 43(3), pages 147-155, November.
    • Handle: RePEc:eee:jbrese:v:43:y:1998:i:3:p:147-155
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    Cited by:

    1. Daniel Levy & Andrew T. Young, 2021. "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1031-1051, January.
    2. Derbyshire, James & Giovannetti, Emanuele, 2017. "Understanding the failure to understand New Product Development failures: Mitigating the uncertainty associated with innovating new products by combining scenario planning and forecasting," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 334-344.

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