Exploring users' motivations to participate in viral communication on social media
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DOI: 10.1016/j.jbusres.2018.11.011
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Cited by:
- Hanne Knight & Mohamed Yacine Haddoud & Phil Megicks, 2022. "Determinants of corporate sustainability message sharing on social media: A configuration approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 633-647, February.
- Lacárcel, Francisco Javier S. & Huete, Raquel & Zerva, Konstantina, 2024. "Decoding digital nomad destination decisions through user-generated content," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
- Wen, Xiaohan (Hannah) & Kim, Shinhye & Bowen, Melanie, 2023. "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success," Journal of Business Research, Elsevier, vol. 156(C).
- Yang, Zhi & Cao, Xia & Wang, Feng & Lu, Chongyu, 2022. "Fortune or Prestige? The effects of content price on sales and customer satisfaction," Journal of Business Research, Elsevier, vol. 146(C), pages 426-435.
- Liu, Hongfei & Jayawardhena, Chanaka & Osburg, Victoria-Sophie & Yoganathan, Vignesh & Cartwright, Severina, 2021. "Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective," Journal of Business Research, Elsevier, vol. 132(C), pages 208-220.
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Keywords
Social media; Viral marketing communication; Facebook; Pass-on behavior; Sharing behavior;All these keywords.
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