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The service-dominant logic perspective for enhancing the e-commerce of wine - A test/application on the Italian wine sector

Author

Listed:
  • Festa, Giuseppe
  • Cuomo, Maria Teresa
  • Metallo, Gerardino

Abstract

Developing a framework that could apply the 11 foundational premises of service-dominant logic – SDL – to wine e-commerce, and answer an investigation objective (“Are the most important Italian wineries' e-commerce websites oriented to value cocreation according to SDL?”) are the two aims of this research.

Suggested Citation

  • Festa, Giuseppe & Cuomo, Maria Teresa & Metallo, Gerardino, 2019. "The service-dominant logic perspective for enhancing the e-commerce of wine - A test/application on the Italian wine sector," Journal of Business Research, Elsevier, vol. 101(C), pages 477-484.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:477-484
    DOI: 10.1016/j.jbusres.2018.12.077
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    Cited by:

    1. Erdmann, Anett & Ponzoa, José M., 2021. "Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    2. Kautish, Pradeep & Paul, Justin & Sharma, Rajesh, 2021. "The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Pelet, Jean-Éric & Durrieu, François & Lick, Erhard, 2020. "Label design of wines sold online: Effects of perceived authenticity on purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    4. Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachen, Sheen, 2023. "Affective commitment recipes for wine clubs: Value goes beyond the vine," Journal of Business Research, Elsevier, vol. 157(C).

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