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Digital music and the “death of the long tail”

Author

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  • Coelho, Manuel Pacheco
  • Mendes, José Zorro

Abstract

Digital distribution is a new technology that is revolutionizing the pop-rock music market. Extensive debate exists on the long tail theory that predicts a niche strategy in the pop-rock market versus the conventional wisdom of a “superstar effect” that predicts skewness in the market outcomes for artists. Our research tests the empirical evidence of such effects and elaborates on how the firms respond to this disruptive technological revolution and how this response changes strategic management.

Suggested Citation

  • Coelho, Manuel Pacheco & Mendes, José Zorro, 2019. "Digital music and the “death of the long tail”," Journal of Business Research, Elsevier, vol. 101(C), pages 454-460.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:454-460
    DOI: 10.1016/j.jbusres.2019.01.015
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    Cited by:

    1. Pablo Bello & David Garcia, 2021. "Cultural Divergence in popular music: the increasing diversity of music consumption on Spotify across countries," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-8, December.

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