IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v101y2019icp447-453.html
   My bibliography  Save this article

Destination appeal through digitalized comments

Author

Listed:
  • Bigne, Enrique
  • Ruiz, Carla
  • Curras-Perez, Rafael

Abstract

Brand choice remains under review in the context of service provision. Drawing on schema theory and persuasion theory, this study tests how, in online reviews, valence (positive vs. negative), content style (general vs. specific), and destination familiarity interact and influence digital destination image (DDI) and intention to visit a tourist destination (TD). We run a 2 × 2 × 2 experimental design using a sample of 1055 TripAdvisor users. Our findings suggest that: (i) Positive (vs. negative) online reviews, specific (vs. general) online reviews, and familiarity with a destination enhance DDI and intention to visit a TD; (ii) the impact of the valence of the review on DDI and intention to visit decreases when the destination is familiar vs. unfamiliar; (iii) the impact of the valence of the review on DDI and intention to visit decreases when the review is specific vs. general.

Suggested Citation

  • Bigne, Enrique & Ruiz, Carla & Curras-Perez, Rafael, 2019. "Destination appeal through digitalized comments," Journal of Business Research, Elsevier, vol. 101(C), pages 447-453.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:447-453
    DOI: 10.1016/j.jbusres.2019.01.020
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296319300190
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2019.01.020?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sánchez, Ernesto Batista & Leyva, Beatriz Serrano & Cruz, Leudis Orlando Vega de la, 2021. "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 288-308, July.
    2. Filieri, Raffaele & Lin, Zhibin & Pino, Giovanni & Alguezaui, Salma & Inversini, Alessandro, 2021. "The role of visual cues in eWOM on consumers’ behavioral intention and decisions," Journal of Business Research, Elsevier, vol. 135(C), pages 663-675.
    3. Luciana Chavez & Carla Ruiz & Rafael Curras & Blanca Hernandez, 2020. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective," Sustainability, MDPI, vol. 12(21), pages 1-23, October.
    4. Youcheng Chen & Sunbowen Zhang & Wenqi Ruan & Yongqiang Ma & Meiyu Wang & Yan Zhou, 2024. "What kind of UGA is effective for heritage tourism marketing? Matching effects of human elements and review types," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    5. Yan Zhang & Jiekuan Zhang, 2024. "Examining the complex causal relationships between the digital economy and urban tourist destination competitiveness," Economic Change and Restructuring, Springer, vol. 57(4), pages 1-28, August.
    6. Bigne, Enrique & Simonetti, Aline & Ruiz, Carla & Kakaria, Shobhit, 2021. "How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach," Journal of Business Research, Elsevier, vol. 123(C), pages 279-288.
    7. Bigne, Enrique & Chatzipanagiotou, Kalliopi & Ruiz, Carla, 2020. "Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited," Journal of Business Research, Elsevier, vol. 115(C), pages 403-416.
    8. Bigne, Enrique & Ruiz, Carla & Curras-Perez, Rafael, 2024. "How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    9. Mardumyan, Anna & Siret, Iris, 2023. "When review verification does more harm than good: How certified reviews determine customer–brand relationship quality," Journal of Business Research, Elsevier, vol. 160(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:447-453. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.