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Social entrepreneurship and organizational performance: A study of the mediating role of distinctive competencies in marketing

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  • Palacios-Marqués, Daniel
  • García, María Guijarro
  • Sánchez, Myriam Martí
  • Mari, María Pilar Alguacil

Abstract

Social economy is considered as the option that offers the best response in times of crisis. In this context, social economy companies play an essential role in the promotion of sustainable growth. This research wants to present the importance of social entrepreneurship in the organizational performance of a company. It also aims to show the positive relationship between the extent to which social entrepreneurship is implemented and the creation of distinctive marketing competences, as well as the mediating role these competences have between social entrepreneurship and organizational performance. For this purpose, an analysis of 221 Spanish social-economic entities has been developed from January to May 2014. In order to evaluate organizational performance, a validated scale has been used (Nakata, 2008), since it integrates sociometric characteristics that are necessary for this research. For the two remaining constructs, that is to say, social entrepreneurship and distinctive marketing competences, specific items have been developed by taking into consideration the analysis of their sociometric properties that could lead to the validation of the relationship among the three proposed variables. The results show a positive relationship between the extent to which an organization introduces social entrepreneurship and its organizational performance, social entrepreneurship and the creation of distinctive marketing competences, as well as the influence of distinctive marketing competences as a mediating variable in the relationship between the degree of implementation of social entrepreneurship and organizational performance.

Suggested Citation

  • Palacios-Marqués, Daniel & García, María Guijarro & Sánchez, Myriam Martí & Mari, María Pilar Alguacil, 2019. "Social entrepreneurship and organizational performance: A study of the mediating role of distinctive competencies in marketing," Journal of Business Research, Elsevier, vol. 101(C), pages 426-432.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:426-432
    DOI: 10.1016/j.jbusres.2019.02.004
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    Citations

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    Cited by:

    1. Haishi Li & Xiangyi Xu & Shuaishuai Li, 2020. "Does Entrepreneurship Contribute to Innovation Performance When Considering Spatial Spillover Effects? Evidence From the Automobile Industrial Cluster in China," SAGE Open, , vol. 10(4), pages 21582440209, December.
    2. de Lange, Deborah & Valliere, Dave, 2020. "Investor preferences between the sharing economy and incumbent firms," Journal of Business Research, Elsevier, vol. 116(C), pages 37-47.
    3. Hameed Asghar Sana & Salem Alkhalaf & Salman Zulfiqar & Waleed Mugahed Al-Rahmi & Ahmad Samed Al-Adwan & Anas Ratib AlSoud, 2021. "Upshots of Intrinsic Traits on Social Entrepreneurship Intentions among Young Business Graduates: An Investigation through Moderated-Mediation Model," Sustainability, MDPI, vol. 13(9), pages 1-23, May.
    4. Xiao-Min Yu & Ke Chen & Jin-Tong Liu, 2022. "Exploring How Organizational Capabilities Contribute to the Performance of Social Enterprises: Insights from China," Sustainability, MDPI, vol. 14(7), pages 1-20, April.
    5. Hamann, P. Maik & Schiemann, Frank, 2021. "Organizational performance as a set of four dimensions: An empirical analysis," Journal of Business Research, Elsevier, vol. 127(C), pages 45-65.

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