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Antecedents of corporate image: The case of Chinese multinational enterprises in the Netherlands

Author

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  • Zhang, Jianhong
  • He, Xinming
  • Zhou, Chaohong
  • van Gorp, Désirée

Abstract

This paper examines the antecedents of the corporate image of Chinese multinational enterprises (CMNEs) as a group in a developed economy, the Netherlands. Using insights from cognitive psychology, we developed a conceptual model to illustrate the impact of individual experiences and image transfer on the corporate image of CMNEs. The primary argument is that individual experiences influence image formation, and images can be directed from a country and country products towards corporations. We tested our hypotheses by using partial least squares structural equation modeling (PLS-SEM) of survey data collected from the Netherlands. The main findings are that country product image and affective country image significantly influence corporate image; however, the impact of experiences on image formation is contingent upon situational factors. The findings of this study have important theoretical and practical implications.

Suggested Citation

  • Zhang, Jianhong & He, Xinming & Zhou, Chaohong & van Gorp, Désirée, 2019. "Antecedents of corporate image: The case of Chinese multinational enterprises in the Netherlands," Journal of Business Research, Elsevier, vol. 101(C), pages 389-401.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:389-401
    DOI: 10.1016/j.jbusres.2019.04.041
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    Citations

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    Cited by:

    1. Mădălin Dorel Țap & Anamaria-Cătălina Radu & Cristina Stanciu (Neculau) & Raluca Răducu & Ivona Răpan, 2022. "The Impact of the COVID-19 Pandemic on the Reputation Management of High-Tech Dentistry in Romania," Sustainability, MDPI, vol. 15(1), pages 1-12, December.
    2. Zhang, Jianhong & Zhou, Chaohong & van Gorp, Désirée M. & van Witteloostuijn, Arjen, 2020. "Willingness to work for multinational enterprises from emerging countries: The case of Chinese multinational enterprises in the Netherlands," International Business Review, Elsevier, vol. 29(5).
    3. Liu, Wentong & Kwong, Caleb C.Y. & Kim, Young-Ah & Liu, Hongfei, 2021. "The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises," Journal of Business Research, Elsevier, vol. 137(C), pages 128-142.
    4. Zhang, Jianhong, 2022. "Liability of emergingness and EMNEs’ cross-border acquisition completion: A legitimacy perspective," International Business Review, Elsevier, vol. 31(2).
    5. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
    6. Zhang, Jianhong & van Gorp, Désirée & Ebbers, Haico & Zhou, Chaohong & Kievit, Henk, 2022. "Organizational legitimacy of emerging multinational enterprises: An individual perspective," International Business Review, Elsevier, vol. 31(6).
    7. Bich Ngoc Le & Dirk Morschett, 2023. "Employer Attractiveness of EMNEs: The Role of CSR in Overcoming Country-of-Origin Image Constraints in Developed Host Countries," Management International Review, Springer, vol. 63(2), pages 313-346, April.

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