IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v101y2019icp315-322.html
   My bibliography  Save this article

Prospect theory and stock returns: A seven factor pricing model

Author

Listed:
  • Gregoriou, Andros
  • Healy, Jerome V.
  • Le, Huong

Abstract

The single-factor Capital Asset Pricing Model (CAPM), and its multi-factor extensions, are models that seek to explain investor's expectations for returns on risky assets. Empirical studies however, show that these factor models do not fully explain variations in expected returns. We show that a simple two factor model, based on the Peak-end rule (Fredrickson & Kahneman, 1993) from Prospect Theory (Kahneman & Tversky, 1979, 1992) explains variations in asset returns more thoroughly than the CAPM or it's extensions. Our results are derived from an extensive study on all US listed securities over the time period of 1927–2014. Based on our findings, we propose a Seven-Factor asset pricing model merging the insights of Expected Utility Theory, and Prospect Theory. Our new model explains variations in asset returns more comprehensively than the CAPM and its extensions including the recently established five factor CAPM by Fama and French (2015).

Suggested Citation

  • Gregoriou, Andros & Healy, Jerome V. & Le, Huong, 2019. "Prospect theory and stock returns: A seven factor pricing model," Journal of Business Research, Elsevier, vol. 101(C), pages 315-322.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:315-322
    DOI: 10.1016/j.jbusres.2019.04.038
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296319302917
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2019.04.038?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yu-Shang Kuo & Jen-Tsung Huang, 2022. "Factor-Based Investing in Market Cycles: Fama–French Five-Factor Model of Market Interest Rate and Market Sentiment," JRFM, MDPI, vol. 15(10), pages 1-24, October.
    2. Campara, Jessica & Da Costa, Newton & Matsushita, Raul & Da Silva, Sergio, 2021. "Two selves and two minds in a longitudinal survey of risk attitudes," Journal of Behavioral and Experimental Finance, Elsevier, vol. 29(C).
    3. Huong Le & Andros Gregoriou, 2021. "Liquidity and asset pricing: evidence from a new free-float-adjusted price impact ratio," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 49(4), pages 751-771, June.
    4. Rizwan Ahmed & Fatima Yusuf & Maria Ishaque, 2024. "Green bonds as a bridge to the UN sustainable development goals on environment: A climate change empirical investigation," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 29(2), pages 2428-2451, April.
    5. Jiang, Ping & Wang, Xinyi & Yuan, Bozong & Zhao, Lu, 2024. "Do investors prefer multiple small bad news events or a single big one? Evidence from the Chinese stock market," Finance Research Letters, Elsevier, vol. 62(PA).

    More about this item

    Keywords

    Prospect theory; Peak-end rule; Cognitive bias; CAPM;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:315-322. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.