IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v101y2019icp183-193.html
   My bibliography  Save this article

Reacting to the scope of a data breach: The differential role of fear and anger

Author

Listed:
  • Chatterjee, Subimal
  • Gao, Xiang
  • Sarkar, Sumantra
  • Uzmanoglu, Cihan

Abstract

We investigate how fearful and angry consumers react to the scope (number of customers affected) of a data breach. In two laboratory studies, we show that whereas fear makes consumers scope sensitive such that their intentions not to purchase from the affected retailer increases with scope, anger makes consumers scope insensitive and their repurchase intentions scope invariant. Process tests show that whereas scope indirectly affects the repurchase intentions of fearful consumers by making the mental image of the breach more vivid to them, scope does not affect how angry consumers imagine the breach nor their repurchase intentions. We find similar results in a field study, analyzing approximately 12,000 news stories of data breaches, showing that scope affects stock market reactions when the stories stress fear over anger but not when they stress anger over fear.

Suggested Citation

  • Chatterjee, Subimal & Gao, Xiang & Sarkar, Sumantra & Uzmanoglu, Cihan, 2019. "Reacting to the scope of a data breach: The differential role of fear and anger," Journal of Business Research, Elsevier, vol. 101(C), pages 183-193.
  • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:183-193
    DOI: 10.1016/j.jbusres.2019.04.024
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296319302747
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.jbusres.2019.04.024?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giacosa, Elisa & Crocco, Edoardo & Kubálek, Jan & Culasso, Francesca, 2024. "Additive manufacturing in international business: Bridging academic and practitioners' perspectives," Journal of International Management, Elsevier, vol. 30(3).
    2. Artur Strzelecki & Mariia Rizun, 2022. "Consumers’ Change in Trust and Security after a Personal Data Breach in Online Shopping," Sustainability, MDPI, vol. 14(10), pages 1-17, May.
    3. Uddin, Mohammad Rajib & Akter, Shahriar & Lee, Wai Jin Thomas, 2024. "Developing a data breach protection capability framework in retailing," International Journal of Production Economics, Elsevier, vol. 271(C).
    4. Benoit, Ilgım Dara & Miller, Elizabeth G., 2022. "Enhancing creativity perception through fear," Journal of Business Research, Elsevier, vol. 139(C), pages 1084-1098.
    5. Foo Nin Ho & Nga Ho-Dac & J. Sonia Huang, 2023. "The Effects of Privacy and Data Breaches on Consumers’ Online Self-Disclosure, Protection Behavior, and Message Valence," SAGE Open, , vol. 13(3), pages 21582440231, July.
    6. Tran, Lobel Trong Thuy, 2021. "Managing the effectiveness of e-commerce platforms in a pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    7. Shilpa Madan & Krishna Savani & Constantine S. Katsikeas, 2023. "Privacy please: Power distance and people’s responses to data breaches across countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 731-754, June.
    8. Sumantra Sarkar & Anthony Vance & Balasubramaniam Ramesh & Menelaos Demestihas & Daniel Thomas Wu, 2020. "The Influence of Professional Subculture on Information Security Policy Violations: A Field Study in a Healthcare Context," Information Systems Research, INFORMS, vol. 31(4), pages 1240-1259, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:183-193. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.