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Can stopovers be induced to revisit transit hubs as stayovers? A new perspective on the relationship between air transportation and tourism

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  • Tang, Chuanzhong
  • Weaver, David
  • Lawton, Laura

Abstract

This research examines the potential of transit hubs and affiliated airlines to stimulate future stayover visits by stopover passengers, thereby securing new market opportunities for the host destination and a new relationship between the transportation and tourism sectors. Data were obtained from 694 stopovers who transited with Singapore Airlines through Singapore Changi International Airport but had no prior stayover visit. ‘High influence’, ‘low influence’ and ‘selected influence’ clusters indicated how nine selected services and facilities differentially stimulated their interest to revisit Singapore. Especially influential are generic services such as the Singapore Girl service style, and specific facilities such as the airport Butterfly Garden. These therefore no longer situate as simple facilities that only provide utilitarian transport services for passengers; occupying the blurred boundaries between the transit and destination regions, they frame Singapore's hub airport and national carrier as a type of ‘quasi-destination’. Appropriate strategic considerations are recommended to maximise their conversion potential.

Suggested Citation

  • Tang, Chuanzhong & Weaver, David & Lawton, Laura, 2017. "Can stopovers be induced to revisit transit hubs as stayovers? A new perspective on the relationship between air transportation and tourism," Journal of Air Transport Management, Elsevier, vol. 62(C), pages 54-64.
    • Handle: RePEc:eee:jaitra:v:62:y:2017:i:c:p:54-64
    DOI: 10.1016/j.jairtraman.2017.02.008
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    Cited by:

    1. Antwi, Collins Opoku & Fan, Chong-jun & Nataliia, Ihnatushchenko & Aboagye, Michael Osei & Xu, Hangyu & Azamela, John Coffie, 2020. "Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    2. Antwi, Collins Opoku & Fan, Chong-jun & Ihnatushchenko, Nataliia & Aboagye, Michael Osei & Xu, Hangyu, 2020. "Does the nature of airport terminal service activities matter? Processing and non-processing service quality, passenger affective image and satisfaction," Journal of Air Transport Management, Elsevier, vol. 89(C).
    3. Géza Tóth & Áron Kincses, 2022. "(In)Visible Tourism According to Online Cash Registers in Hungary, 2018–2020," Sustainability, MDPI, vol. 14(5), pages 1-15, March.
    4. Yong, Shih Ween & Cheah, Jun-Hwa & Lim, Xin-Jean & Ng, Siew Imm & Leong, Yee Choy, 2023. "How to make you spend more in the airport? An investigation towards ECSI model on willingness to spend more in airport," Journal of Air Transport Management, Elsevier, vol. 112(C).
    5. Gabriela ?igu & Antonio Garcia Sanchez & Cristina Stoenescu & Camelia Gheorghe & Gabriel Cristian Sabou, 2018. "The Destination Experience Through Stopover Tourism – Bucharest Case Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 967-967, November.
    6. Nghiêm-Phú, Bình & Suter, Jillian Rae, 2018. "Airport image: An exploratory study of McCarran International Airport," Journal of Air Transport Management, Elsevier, vol. 67(C), pages 72-84.
    7. Ramos, Célia & Casado-Molina, Ana & Peláez, José, 2017. "Measuring Air And Terrestrial Transport Company Reputation: Tourism Intangibles Expressed In The Digital Environment," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(4), pages 443-462.
    8. Choi, Jong Hae & Wang, Kun & Xia, Wenyi & Zhang, Anming, 2019. "Determining factors of air passengers’ transfer airport choice in the Southeast Asia – North America market: Managerial and policy implications," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 203-216.
    9. Woraphon Yamaka & Xuefeng Zhang & Paravee Maneejuk, 2021. "Analyzing the Influence of Transportations on Chinese Inbound Tourism: Markov Switching Penalized Regression Approaches," Mathematics, MDPI, vol. 9(5), pages 1-23, March.
    10. Koo, Tay T.R. & Hossein Rashidi, Taha & Park, Jin-Woo & Wu, Cheng-Lung & Tseng, Wen-Chun, 2017. "The effect of enhanced international air access on the demand for peripheral tourism destinations: Evidence from air itinerary choice behaviour of Korean visitors to Australia," Transportation Research Part A: Policy and Practice, Elsevier, vol. 106(C), pages 116-129.
    11. Collins Opoku Antwi & Jun Ren & Wenyu Zhang & Wilberforce Owusu-Ansah & Michael Osei Aboagye & Emmanuel Affum-Osei & Richard Adu Agyapong, 2022. "“I Am Here to Fly, but Better Get the Environment Right!” Passenger Response to Airport Servicescape," Sustainability, MDPI, vol. 14(16), pages 1-24, August.

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