IDEAS home Printed from https://ideas.repec.org/a/eee/jaitra/v5y1999i1p21-30.html
   My bibliography  Save this article

Peripheral market entry, product differentiation, supplier rents and sustainability in the deregulated European aviation market – a case study

Author

Listed:
  • Barrett, Sean D.

Abstract

Ryanair, in its net margin and passenger numbers compared with its national airline, is the most successful new airline in Europe. The history of the airline is examined briefly and the Ryanair product is analysed. The airline has developed a very low fare product with high staff productivity. It has also tackled costs to airlines of services such as airports, handling, reservations and ticket retailing. Ireland’s island location was an attractive base for a low cost airline and rapid traffic growth has resulted from Ryanair’s entry to the market. The paper examines the sustainability of the low fare Ryanair product in respect of passenger preference, labour markets, and external costs such as airports and reservations. The optimum regulatory environment for the successful operation of low cost airlines is examined in the light of the Ryanair experience.

Suggested Citation

  • Barrett, Sean D., 1999. "Peripheral market entry, product differentiation, supplier rents and sustainability in the deregulated European aviation market – a case study," Journal of Air Transport Management, Elsevier, vol. 5(1), pages 21-30.
    • Handle: RePEc:eee:jaitra:v:5:y:1999:i:1:p:21-30
    DOI: 10.1016/S0969-6997(98)00033-7
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969699798000337
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/S0969-6997(98)00033-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Barrett, Sean D, 2001. "Market entry to the full-service airline market — a case study from the deregulated European aviation sector," Journal of Air Transport Management, Elsevier, vol. 7(3), pages 189-193.
    2. Barrett, Sean D., 2006. "Commercialising a national airline—the Aer Lingus case study," Journal of Air Transport Management, Elsevier, vol. 12(4), pages 159-167.
    3. Barrett, Sean D, 2000. "Airport competition in the deregulated European aviation market," Journal of Air Transport Management, Elsevier, vol. 6(1), pages 13-27.
    4. O’Connell, John F. & Williams, George, 2005. "Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines," Journal of Air Transport Management, Elsevier, vol. 11(4), pages 259-272.
    5. Kim, Myeonghyeon & Bae, Jiheon, 2021. "Modeling the flight departure delay using survival analysis in South Korea," Journal of Air Transport Management, Elsevier, vol. 91(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jaitra:v:5:y:1999:i:1:p:21-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/journal-of-air-transport-management/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.