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Using multiple correspondence cluster analysis to map the competitive position of airlines

Author

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  • Wen, Chieh-Hua
  • Chen, Wei-Ying

Abstract

Airlines can use market positioning to identify the major strengths and weaknesses of their services. The empirical analysis examines the international airlines operating on the Taipei–Tokyo and Taipei–Osaka routes. The multiple correspondence analysis results illustrate the relative positions of airlines, service attributes, and travelers’ characteristics in a perceptual map. The cluster analysis clearly identifies two groups of airlines that compete on particular services. The findings suggest that each airline can simultaneously adopt strategies to maintain and enhance its current strengths and to strengthen attributes in which it is lacking.

Suggested Citation

  • Wen, Chieh-Hua & Chen, Wei-Ying, 2011. "Using multiple correspondence cluster analysis to map the competitive position of airlines," Journal of Air Transport Management, Elsevier, vol. 17(5), pages 302-304.
    • Handle: RePEc:eee:jaitra:v:17:y:2011:i:5:p:302-304
    DOI: 10.1016/j.jairtraman.2011.03.006
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    Cited by:

    1. Pérez-Campuzano, Darío & Rubio Andrada, Luis & Morcillo Ortega, Patricio & López-Lázaro, Antonio, 2022. "Visualizing the historical COVID-19 shock in the US airline industry: A Data Mining approach for dynamic market surveillance," Journal of Air Transport Management, Elsevier, vol. 101(C).
    2. Chieh-Hua Wen & Wei-Wei Lin, 2016. "Customer segmentation of freight forwarders and impacts on the competitive positioning of ocean carriers in the Taiwan--southern China trade lane," Maritime Policy & Management, Taylor & Francis Journals, vol. 43(4), pages 420-435, May.
    3. Fichert, Frank & Kirschnerová, Ivana & Tomová, Anna, 2020. "Business models in business aviation – An empirical analysis with a focus on Air Charter Companies," Research in Transportation Economics, Elsevier, vol. 79(C).
    4. Castiglioni, Marco & Gallego, à ngeles & Galán, José Luis, 2018. "The virtualization of the airline industry: A strategic process," Journal of Air Transport Management, Elsevier, vol. 67(C), pages 134-145.
    5. Chiambaretto, Paul & Combe, Emmanuel, 2023. "Business model hybridization but heterogeneous economic performance: Insights from low-cost and legacy carriers in Europe," Transport Policy, Elsevier, vol. 136(C), pages 83-97.

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